1X: Dawn score and attention ranking
1X scores 51 out of 100 on the Dawn Index, built from 3 signals.
What drives the 1X Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 36 |
| Search momentum | 20% | 32 |
| Purchase intent | 15% | 100 |
Which products does 1X make?
| Product | Dawn score | Searches / month | 12-month growth |
|---|---|---|---|
| 1X NEO | 56 | 14.8K | -22% |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.