# 1X: Dawn score and attention ranking

1X scores 51 out of 100 on the Dawn Index, built from 3 signals.

## What drives the 1X Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 36 |
| Search momentum | 20% | 32 |
| Purchase intent | 15% | 100 |

## Which products does 1X make?

| Product | Dawn score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [1X NEO](https://dawntrend.com/brand/1x-neo) | 56 | 14.8K | -22% |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.