222: Dawn score and attention ranking
222 scores 55 out of 100 on the Dawn Index, built from 5 signals. It ranks #24 of 106 in Consumer (YC), #21 of 179 in YC Winter 2023, #90 of 614 in Consumer (YC), #532 of 4224 in Y Combinator.
What drives the 222 Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 62 |
| Search momentum | 20% | 45 |
| Site scale | 15% | 42 |
| Site momentum | 10% | 42 |
| Loyalty | 20% | 75 |
How does 222 compare in Consumer (YC)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Whatnot | 77 |
| 2 | Design Arena | 71 |
| 3 | Drafted | 68 |
| 4 | Emergent | 66 |
| 5 | CrowdVolt | 64 |
| 6 | Chutney Inc | 63 |
| 7 | Jo | 61 |
| 8 | Beeper | 61 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.