# Aflac: Dawn score and attention ranking

Aflac scores 50 out of 100 on the Dawn Index, built from 4 signals. It ranks #4 of 5 in Life & Health Insurance (S&P 500), #34 of 67 in Financials (S&P 500), #203 of 455 in S&P 500.

## What drives the Aflac Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 59 |
| Search momentum | 20% | 36 |
| Site scale | 15% | 50 |
| Site momentum | 10% | 57 |

## How does Aflac compare in Life & Health Insurance (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [MetLife](https://dawntrend.com/brand/metlife) | 55 |
| 2 | [Principal Financial Group](https://dawntrend.com/brand/principal-financial-group) | 53 |
| 3 | [Globe Life](https://dawntrend.com/brand/globe-life) | 52 |
| 4 | [Aflac](https://dawntrend.com/brand/aflac) | 50 |
| 5 | [Prudential Financial](https://dawntrend.com/brand/prudential-financial) | 45 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.