# Airbnb: Dawn score and attention ranking

Airbnb scores 76 out of 100 on the Dawn Index, built from 5 signals. It ranks #1 of 6 in Hotels, Resorts & Cruise Lines (S&P 500), #1 of 2 in Hotels, Resorts & Cruise Lines (Nasdaq-100), #1 of 29 in Travel, Leisure and Tourism (YC), #1 of 13 in YC Winter 2009.

## What drives the Airbnb Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 94 |
| Search momentum | 20% | 70 |
| Site scale | 15% | 84 |
| Site momentum | 10% | 62 |
| Loyalty | 20% | 76 |

## How does Airbnb compare in Hotels, Resorts & Cruise Lines (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Airbnb](https://dawntrend.com/brand/airbnb) | 76 |
| 2 | [Expedia Group](https://dawntrend.com/brand/expedia-group) | 70 |
| 3 | [Royal Caribbean Group](https://dawntrend.com/brand/royal-caribbean-group) | 55 |
| 4 | [Norwegian Cruise Line Holdings](https://dawntrend.com/brand/norwegian-cruise-line-holdings) | 52 |
| 5 | [Marriott International](https://dawntrend.com/brand/marriott-international) | 49 |
| 6 | [Hilton Worldwide](https://dawntrend.com/brand/hilton-worldwide) | 35 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.