# Allstate: Dawn score and attention ranking

Allstate scores 58 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 6 in Property & Casualty Insurance (S&P 500), #1 of 2 in Property & Casualty Insurance (Fortune 100), #11 of 67 in Financials (S&P 500), #6 of 13 in Financials (Fortune 100).

## What drives the Allstate Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 68 |
| Search momentum | 20% | 46 |
| Site scale | 15% | 67 |
| Site momentum | 10% | 57 |

## How does Allstate compare in Property & Casualty Insurance (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Allstate](https://dawntrend.com/brand/allstate) | 58 |
| 2 | [The Hartford](https://dawntrend.com/brand/the-hartford) | 53 |
| 3 | [The Travelers Companies](https://dawntrend.com/brand/the-travelers-companies) | 52 |
| 4 | [Chubb Limited](https://dawntrend.com/brand/chubb-limited) | 49 |
| 5 | [Arch Capital Group](https://dawntrend.com/brand/arch-capital-group) | 40 |
| 6 | [Cincinnati Financial](https://dawntrend.com/brand/cincinnati-financial) | 38 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.