# Altria: Dawn score and attention ranking

Altria scores 41 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 1 in Tobacco (S&P 500), #23 of 31 in Consumer Staples (S&P 500), #387 of 455 in S&P 500.

## What drives the Altria Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 42 |
| Search momentum | 20% | 31 |
| Site scale | 15% | 40 |
| Site momentum | 10% | 48 |

## How does Altria compare in Consumer Staples (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [The Coca-Cola Company](https://dawntrend.com/brand/the-coca-cola-company) | 69 |
| 2 | [Kimberly-Clark](https://dawntrend.com/brand/kimberly-clark) | 66 |
| 3 | [Walmart](https://dawntrend.com/brand/walmart) | 63 |
| 4 | [Dollar Tree](https://dawntrend.com/brand/dollar-tree) | 62 |
| 5 | [Costco](https://dawntrend.com/brand/costco) | 61 |
| 6 | [Kroger](https://dawntrend.com/brand/kroger) | 56 |
| 7 | [Dollar General](https://dawntrend.com/brand/dollar-general) | 55 |
| 8 | [Casey's](https://dawntrend.com/brand/casey-s) | 55 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.