# Aon plc: Dawn score and attention ranking

Aon plc scores 56 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 5 in Insurance Brokers (S&P 500), #15 of 67 in Financials (S&P 500), #93 of 455 in S&P 500.

## What drives the Aon plc Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 58 |
| Search momentum | 20% | 55 |
| Site scale | 15% | 56 |
| Site momentum | 10% | 63 |

## How does Aon plc compare in Insurance Brokers (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Aon plc](https://dawntrend.com/brand/aon-plc) | 56 |
| 2 | [Willis Towers Watson](https://dawntrend.com/brand/willis-towers-watson) | 43 |
| 3 | [Marsh McLennan](https://dawntrend.com/brand/marsh-mclennan) | 41 |
| 4 | [Brown & Brown](https://dawntrend.com/brand/brown-brown) | 40 |
| 5 | [Erie Indemnity](https://dawntrend.com/brand/erie-indemnity) | 33 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.