# Apurata: Dawn score and attention ranking

Apurata scores 62 out of 100 on the Dawn Index, built from 5 signals. It ranks #3 of 60 in Credit and Lending (YC), #5 of 137 in YC Summer 2019, #33 of 453 in Fintech (YC), #183 of 4224 in Y Combinator.

## What drives the Apurata Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 45 |
| Search momentum | 20% | 64 |
| Site scale | 15% | 42 |
| Site momentum | 10% | 100 |
| Loyalty | 20% | 79 |

## How does Apurata compare in Credit and Lending (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Facio](https://dawntrend.com/brand/facio) | 77 |
| 2 | [Nova Credit](https://dawntrend.com/brand/nova-credit) | 64 |
| 3 | [Apurata](https://dawntrend.com/brand/apurata) | 62 |
| 4 | [Trigo](https://dawntrend.com/brand/trigo) | 59 |
| 5 | [Copperlane](https://dawntrend.com/brand/copperlane) | 59 |
| 6 | [Pesto](https://dawntrend.com/brand/pesto) | 56 |
| 7 | [Wagetap](https://dawntrend.com/brand/wagetap) | 55 |
| 8 | [Saida](https://dawntrend.com/brand/saida) | 53 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.