# Avery Dennison: Dawn score and attention ranking

Avery Dennison scores 49 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 5 in Paper & Plastic Packaging Products & Materials (S&P 500), #7 of 22 in Materials (S&P 500), #241 of 455 in S&P 500.

## What drives the Avery Dennison Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 49 |
| Search momentum | 20% | 45 |
| Site scale | 15% | 49 |
| Site momentum | 10% | 53 |

## How does Avery Dennison compare in Paper & Plastic Packaging Products & Materials (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Amcor](https://dawntrend.com/brand/amcor) | 50 |
| 2 | [Smurfit Westrock](https://dawntrend.com/brand/smurfit-westrock) | 50 |
| 3 | [Avery Dennison](https://dawntrend.com/brand/avery-dennison) | 49 |
| 4 | [Packaging Corporation of America](https://dawntrend.com/brand/packaging-corporation-of-america) | 47 |
| 5 | [International Paper](https://dawntrend.com/brand/international-paper) | 45 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.