# Bank of America: Dawn score and attention ranking

Bank of America scores 60 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 7 in Diversified Banks (S&P 500), #1 of 4 in Diversified Banks (Fortune 100), #7 of 67 in Financials (S&P 500), #3 of 13 in Financials (Fortune 100).

## What drives the Bank of America Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 84 |
| Search momentum | 20% | 36 |
| Site scale | 15% | 75 |
| Site momentum | 10% | 47 |

## How does Bank of America compare in Diversified Banks (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Bank of America](https://dawntrend.com/brand/bank-of-america) | 60 |
| 2 | [JPMorgan Chase](https://dawntrend.com/brand/jpmorgan-chase) | 60 |
| 3 | [Wells Fargo](https://dawntrend.com/brand/wells-fargo) | 59 |
| 4 | [Citigroup](https://dawntrend.com/brand/citigroup) | 51 |
| 5 | [Truist Financial](https://dawntrend.com/brand/truist-financial) | 40 |
| 6 | [U.S. Bancorp](https://dawntrend.com/brand/u-s-bancorp) | 40 |
| 7 | [PNC Financial Services](https://dawntrend.com/brand/pnc-financial-services) | 36 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.