# Bits: Dawn score and attention ranking

Bits scores 57 out of 100 on the Dawn Index, built from 5 signals. It ranks #8 of 54 in Consumer Finance (YC), #14 of 143 in YC Summer 2020, #50 of 453 in Fintech (YC), #402 of 4224 in Y Combinator.

## What drives the Bits Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 64 |
| Search momentum | 20% | 50 |
| Site scale | 15% | 34 |
| Site momentum | 10% | 98 |
| Loyalty | 20% | 58 |

## How does Bits compare in Consumer Finance (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Axiom](https://dawntrend.com/brand/axiom) | 66 |
| 2 | [Hapi](https://dawntrend.com/brand/hapi) | 63 |
| 3 | [Two Dots](https://dawntrend.com/brand/two-dots) | 63 |
| 4 | [GoCardless](https://dawntrend.com/brand/gocardless) | 62 |
| 5 | [Altro](https://dawntrend.com/brand/altro) | 62 |
| 6 | [Tilt](https://dawntrend.com/brand/tilt) | 61 |
| 7 | [Gotrade](https://dawntrend.com/brand/gotrade) | 58 |
| 8 | [Bits](https://dawntrend.com/brand/bits) | 57 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.