# Borong: Dawn score and attention ranking

Borong scores 60 out of 100 on the Dawn Index, built from 5 signals. It ranks #6 of 94 in Retail (YC), #12 of 176 in YC Winter 2020, #147 of 2075 in B2B (YC), #268 of 4224 in Y Combinator.

## What drives the Borong Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 33 |
| Search momentum | 20% | 55 |
| Site scale | 15% | 30 |
| Site momentum | 10% | 100 |
| Loyalty | 20% | 100 |

## How does Borong compare in Retail (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Meesho](https://dawntrend.com/brand/meesho) | 67 |
| 2 | [BIK](https://dawntrend.com/brand/bik) | 66 |
| 3 | [Podium](https://dawntrend.com/brand/podium) | 65 |
| 4 | [Faire](https://dawntrend.com/brand/faire) | 64 |
| 5 | [Santé](https://dawntrend.com/brand/sant%C3%A9) | 62 |
| 6 | [Borong](https://dawntrend.com/brand/borong) | 60 |
| 7 | [Airgoods](https://dawntrend.com/brand/airgoods) | 60 |
| 8 | [Luca](https://dawntrend.com/brand/luca) | 59 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.