# Clorox: Dawn score and attention ranking

Clorox scores 48 out of 100 on the Dawn Index, built from 4 signals. It ranks #2 of 4 in Household Products (S&P 500), #16 of 31 in Consumer Staples (S&P 500), #265 of 455 in S&P 500.

## What drives the Clorox Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 54 |
| Search momentum | 20% | 50 |
| Site scale | 15% | 35 |
| Site momentum | 10% | 49 |

## How does Clorox compare in Household Products (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Kimberly-Clark](https://dawntrend.com/brand/kimberly-clark) | 66 |
| 2 | [Clorox](https://dawntrend.com/brand/clorox) | 48 |
| 3 | [Colgate-Palmolive](https://dawntrend.com/brand/colgate-palmolive) | 44 |
| 4 | [Church & Dwight](https://dawntrend.com/brand/church-dwight) | 40 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.