# Costco: Dawn score and attention ranking

Costco scores 61 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 4 in Consumer Staples Merchandise Retail (S&P 500), #2 of 2 in Consumer Staples Merchandise Retail (Nasdaq-100), #2 of 2 in Consumer Staples Merchandise Retail (Fortune 100), #5 of 31 in Consumer Staples (S&P 500).

## What drives the Costco Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 91 |
| Search momentum | 20% | 34 |
| Site scale | 15% | 74 |
| Site momentum | 10% | 49 |

## How does Costco compare in Consumer Staples Merchandise Retail (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Walmart](https://dawntrend.com/brand/walmart) | 63 |
| 2 | [Dollar Tree](https://dawntrend.com/brand/dollar-tree) | 62 |
| 3 | [Costco](https://dawntrend.com/brand/costco) | 61 |
| 4 | [Dollar General](https://dawntrend.com/brand/dollar-general) | 55 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.