Craft Coffee: Dawn score and attention ranking
Craft Coffee scores 51 out of 100 on the Dawn Index, built from 5 signals. It ranks #16 of 69 in Food and Beverage (YC), #19 of 59 in YC Summer 2014, #142 of 614 in Consumer (YC), #901 of 4224 in Y Combinator.
What drives the Craft Coffee Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 42 |
| Search momentum | 20% | 50 |
| Site scale | 15% | 19 |
| Site momentum | 10% | 51 |
| Loyalty | 20% | 85 |
How does Craft Coffee compare in Food and Beverage (YC)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | DoorDash | 73 |
| 2 | Zepto | 69 |
| 3 | Instacart | 65 |
| 4 | Rappi | 63 |
| 5 | Sudden Coffee | 57 |
| 6 | Hotplate | 55 |
| 7 | MadEats | 55 |
| 8 | Shef | 54 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.