# D. R. Horton: Dawn score and attention ranking

D. R. Horton scores 47 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 4 in Homebuilding (S&P 500), #31 of 44 in Consumer Discretionary (S&P 500), #281 of 455 in S&P 500.

## What drives the D. R. Horton Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 52 |
| Search momentum | 20% | 40 |
| Site scale | 15% | 49 |
| Site momentum | 10% | 43 |

## How does D. R. Horton compare in Homebuilding (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [D. R. Horton](https://dawntrend.com/brand/d-r-horton) | 47 |
| 2 | [Lennar](https://dawntrend.com/brand/lennar) | 46 |
| 3 | [NVR, Inc.](https://dawntrend.com/brand/nvr-inc) | 46 |
| 4 | [PulteGroup](https://dawntrend.com/brand/pultegroup) | 44 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.