# DeepSeek: Dawn score and attention ranking

DeepSeek scores 50 out of 100 on the Dawn Index, built from 5 signals. It ranks #10 of 10 in Frontier AI labs, #82 of 115 in AI.

## What drives the DeepSeek Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 89 |
| Search momentum | 20% | 26 |
| Purchase intent | 15% | 1 |
| Site scale | 15% | 73 |
| Site momentum | 10% | 57 |

## Which products does DeepSeek make?

| Product | Dawn score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [DeepSeek-R1](https://dawntrend.com/brand/deepseek-r1) | 47 | 60.5K | -45% |
| [DeepSeek-V3](https://dawntrend.com/brand/deepseek-v3) | 44 | 33.1K | -64% |

## How does DeepSeek compare in Frontier AI labs?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Claude](https://dawntrend.com/brand/claude) | 83 |
| 2 | [Kimi](https://dawntrend.com/brand/kimi) | 78 |
| 3 | [ChatGPT](https://dawntrend.com/brand/chatgpt) | 77 |
| 4 | [Grok](https://dawntrend.com/brand/grok) | 72 |
| 5 | [Doubao](https://dawntrend.com/brand/doubao) | 71 |
| 6 | [Qwen](https://dawntrend.com/brand/qwen) | 65 |
| 7 | [Gemini](https://dawntrend.com/brand/gemini) | 60 |
| 8 | [Meta Platforms](https://dawntrend.com/brand/meta) | 57 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.