Delta Air Lines: Dawn score and attention ranking
Delta Air Lines scores 58 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 3 in Passenger Airlines (S&P 500), #2 of 2 in Passenger Airlines (Fortune 100), #11 of 77 in Industrials (S&P 500), #4 of 8 in Industrials (Fortune 100).
What drives the Delta Air Lines Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 75 |
| Search momentum | 20% | 45 |
| Site scale | 15% | 66 |
| Site momentum | 10% | 48 |
How does Delta Air Lines compare in Industrials (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Uber | 65 |
| 2 | Honeywell Aerospace | 65 |
| 3 | United Airlines Holdings | 61 |
| 4 | Southwest Airlines | 61 |
| 5 | Automatic Data Processing | 60 |
| 6 | Boeing | 59 |
| 7 | W. W. Grainger | 59 |
| 8 | Bloom Energy | 59 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.