# Emburse: Dawn score and attention ranking

Emburse scores 63 out of 100 on the Dawn Index, built from 5 signals. It ranks #2 of 52 in Banking and Exchange (YC), #7 of 98 in YC Winter 2016, #25 of 453 in Fintech (YC), #147 of 4224 in Y Combinator.

## What drives the Emburse Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 39 |
| Search momentum | 20% | 69 |
| Site scale | 15% | 45 |
| Site momentum | 10% | 58 |
| Loyalty | 20% | 100 |

## How does Emburse compare in Banking and Exchange (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Alpaca](https://dawntrend.com/brand/alpaca) | 72 |
| 2 | [Emburse](https://dawntrend.com/brand/emburse) | 63 |
| 3 | [Brex](https://dawntrend.com/brand/brex) | 62 |
| 4 | [STARK BANK](https://dawntrend.com/brand/stark-bank) | 62 |
| 5 | [Cheddar](https://dawntrend.com/brand/cheddar) | 60 |
| 6 | [Direct Match](https://dawntrend.com/brand/direct-match) | 59 |
| 7 | [Ajaib](https://dawntrend.com/brand/ajaib) | 58 |
| 8 | [Coinbase](https://dawntrend.com/brand/coinbase) | 57 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.