Equifax: Dawn score and attention ranking
Equifax scores 57 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 2 in Research & Consulting Services (S&P 500), #13 of 77 in Industrials (S&P 500), #79 of 455 in S&P 500.
What drives the Equifax Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 70 |
| Search momentum | 20% | 50 |
| Site scale | 15% | 58 |
| Site momentum | 10% | 53 |
How does Equifax compare in Industrials (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Uber | 65 |
| 2 | Honeywell Aerospace | 65 |
| 3 | United Airlines Holdings | 61 |
| 4 | Southwest Airlines | 61 |
| 5 | Automatic Data Processing | 60 |
| 6 | Boeing | 59 |
| 7 | W. W. Grainger | 59 |
| 8 | Bloom Energy | 59 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.