# Fat Llama: Dawn score and attention ranking

Fat Llama scores 32 out of 100 on the Dawn Index, built from 5 signals. It ranks #16 of 30 in Consumer Electronics (YC), #70 of 102 in YC Summer 2017, #466 of 614 in Consumer (YC), #3102 of 4224 in Y Combinator.

## What drives the Fat Llama Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 33 |
| Search momentum | 20% | 0 |
| Site scale | 15% | 21 |
| Site momentum | 10% | 6 |
| Loyalty | 20% | 75 |

## How does Fat Llama compare in Consumer Electronics (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [ANORIA](https://dawntrend.com/brand/anoria) | 56 |
| 2 | [Greentoe](https://dawntrend.com/brand/greentoe) | 55 |
| 3 | [Lockitron](https://dawntrend.com/brand/lockitron) | 54 |
| 4 | [Magic Instruments](https://dawntrend.com/brand/magic-instruments) | 54 |
| 5 | [Upgraded](https://dawntrend.com/brand/upgraded) | 47 |
| 6 | [Wakemate](https://dawntrend.com/brand/wakemate) | 46 |
| 7 | [SOUNDBOKS](https://dawntrend.com/brand/soundboks) | 44 |
| 8 | [Boosted](https://dawntrend.com/brand/boosted) | 41 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.