# FedEx: Dawn score and attention ranking

FedEx scores 58 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 4 in Air Freight & Logistics (S&P 500), #1 of 2 in Air Freight & Logistics (Fortune 100), #10 of 77 in Industrials (S&P 500), #3 of 8 in Industrials (Fortune 100).

## What drives the FedEx Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 83 |
| Search momentum | 20% | 36 |
| Site scale | 15% | 70 |
| Site momentum | 10% | 48 |

## How does FedEx compare in Air Freight & Logistics (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [FedEx](https://dawntrend.com/brand/fedex) | 58 |
| 2 | [C.H. Robinson](https://dawntrend.com/brand/c-h-robinson) | 50 |
| 3 | [Expeditors International](https://dawntrend.com/brand/expeditors-international) | 49 |
| 4 | [United Parcel Service](https://dawntrend.com/brand/united-parcel-service) | 43 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.