Freddie Mac: Dawn score and attention ranking
Freddie Mac scores 42 out of 100 on the Dawn Index, built from 4 signals. It ranks #83 of 91 in Fortune 100.
What drives the Freddie Mac Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 46 |
| Search momentum | 20% | 11 |
| Site scale | 15% | 55 |
| Site momentum | 10% | 63 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.