# HitPay: Dawn score and attention ranking

HitPay scores 39 out of 100 on the Dawn Index, built from 5 signals. It ranks #55 of 89 in Payments (YC), #151 of 293 in YC Summer 2021, #253 of 453 in Fintech (YC), #2250 of 4224 in Y Combinator.

## What drives the HitPay Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 35 |
| Search momentum | 20% | 60 |
| Site scale | 15% | 31 |
| Site momentum | 10% | 6 |
| Loyalty | 20% | 40 |

## How does HitPay compare in Payments (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [PayMongo](https://dawntrend.com/brand/paymongo) | 71 |
| 2 | [Nomod](https://dawntrend.com/brand/nomod) | 69 |
| 3 | [Razorpay](https://dawntrend.com/brand/razorpay) | 68 |
| 4 | [Tremendous](https://dawntrend.com/brand/tremendous) | 66 |
| 5 | [Fintoc](https://dawntrend.com/brand/fintoc) | 65 |
| 6 | [Paystack](https://dawntrend.com/brand/paystack) | 63 |
| 7 | [Xendit](https://dawntrend.com/brand/xendit) | 63 |
| 8 | [xPay](https://dawntrend.com/brand/xpay) | 63 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.