# Joy: Dawn score and attention ranking

Joy scores 67 out of 100 on the Dawn Index, built from 5 signals. It ranks #2 of 93 in Home and Personal (YC), #4 of 80 in YC Summer 2016, #10 of 614 in Consumer (YC), #56 of 4224 in Y Combinator.

## What drives the Joy Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 64 |
| Search momentum | 20% | 50 |
| Site scale | 15% | 69 |
| Site momentum | 10% | 72 |
| Loyalty | 20% | 88 |

## How does Joy compare in Home and Personal (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Backpack](https://dawntrend.com/brand/backpack) | 74 |
| 2 | [Joy](https://dawntrend.com/brand/joy) | 67 |
| 3 | [Storyworth](https://dawntrend.com/brand/storyworth) | 63 |
| 4 | [Upfront](https://dawntrend.com/brand/upfront) | 61 |
| 5 | [VanGo](https://dawntrend.com/brand/vango) | 60 |
| 6 | [Dex](https://dawntrend.com/brand/dex) | 60 |
| 7 | [Roofr](https://dawntrend.com/brand/roofr) | 59 |
| 8 | [Lawn Love](https://dawntrend.com/brand/lawn-love) | 58 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.