# Kaya: Dawn score and attention ranking

Kaya scores 45 out of 100 on the Dawn Index, built from 4 signals. It ranks #44 of 119 in Marketing (YC), #90 of 293 in YC Summer 2021, #799 of 2075 in B2B (YC), #1508 of 4224 in Y Combinator.

## What drives the Kaya Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 58 |
| Search momentum | 20% | 55 |
| Site scale | 15% | 17 |
| Site momentum | 10% | 33 |

## How does Kaya compare in Marketing (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Substack](https://dawntrend.com/brand/substack) | 75 |
| 2 | [Apollo.io](https://dawntrend.com/brand/apollo-io) | 69 |
| 3 | [Netomi](https://dawntrend.com/brand/netomi) | 67 |
| 4 | [The Prompting Company](https://dawntrend.com/brand/the-prompting-company) | 65 |
| 5 | [OneSignal](https://dawntrend.com/brand/onesignal) | 64 |
| 6 | [Per Diem](https://dawntrend.com/brand/per-diem) | 63 |
| 7 | [AgendaPro](https://dawntrend.com/brand/agendapro) | 63 |
| 8 | [Loops](https://dawntrend.com/brand/loops) | 61 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.