# Key Values: Dawn score and attention ranking

Key Values scores 38 out of 100 on the Dawn Index, built from 4 signals. It ranks #30 of 54 in Recruiting and Talent (YC), #51 of 109 in YC Winter 2018, #1236 of 2075 in B2B (YC), #2377 of 4224 in Y Combinator.

## What drives the Key Values Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 29 |
| Search momentum | 20% | 35 |
| Site scale | 15% | 0 |
| Site momentum | 10% | 100 |

## How does Key Values compare in Recruiting and Talent (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Ascen](https://dawntrend.com/brand/ascen) | 71 |
| 2 | [Fountain](https://dawntrend.com/brand/fountain) | 65 |
| 3 | [Instawork](https://dawntrend.com/brand/instawork) | 62 |
| 4 | [Gem](https://dawntrend.com/brand/gem) | 61 |
| 5 | [Flo](https://dawntrend.com/brand/flo) | 61 |
| 6 | [Forage](https://dawntrend.com/brand/forage) | 61 |
| 7 | [Ashby](https://dawntrend.com/brand/ashby) | 61 |
| 8 | [HigherMe](https://dawntrend.com/brand/higherme) | 61 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.