# Kraft Heinz: Dawn score and attention ranking

Kraft Heinz scores 34 out of 100 on the Dawn Index, built from 4 signals. It ranks #8 of 8 in Packaged Foods & Meats (S&P 500), #30 of 31 in Consumer Staples (S&P 500), #443 of 455 in S&P 500.

## What drives the Kraft Heinz Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 49 |
| Search momentum | 20% | 0 |
| Site scale | 15% | 42 |
| Site momentum | 10% | 41 |

## How does Kraft Heinz compare in Packaged Foods & Meats (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Tyson Foods](https://dawntrend.com/brand/tyson-foods) | 52 |
| 2 | [The Hershey Company](https://dawntrend.com/brand/the-hershey-company) | 51 |
| 3 | [Mondelez International](https://dawntrend.com/brand/mondelez-international) | 47 |
| 4 | [General Mills](https://dawntrend.com/brand/general-mills) | 46 |
| 5 | [Hormel Foods](https://dawntrend.com/brand/hormel-foods) | 42 |
| 6 | [McCormick & Company](https://dawntrend.com/brand/mccormick-company) | 41 |
| 7 | [The J.M. Smucker Company](https://dawntrend.com/brand/the-j-m-smucker-company) | 38 |
| 8 | [Kraft Heinz](https://dawntrend.com/brand/kraft-heinz) | 34 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.