# LABUBU: Dawn score and attention ranking

LABUBU, a product of POP MART, scores 56 out of 100 on the Dawn Index, built from 3 signals.

## What drives the LABUBU Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 84 |
| Search momentum | 20% | 0 |
| Purchase intent | 15% | 100 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.