# Luma: Dawn score and attention ranking

Luma, a product of Luma AI, scores 73 out of 100 on the Dawn Index, built from 3 signals. It ranks #2 of 17 in Generative media, #15 of 115 in AI.

## What drives the Luma Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 61 |
| Search momentum | 20% | 84 |
| Purchase intent | 15% | 100 |

## How does Luma compare in Generative media?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Kling](https://dawntrend.com/brand/kling) | 74 |
| 2 | [Luma](https://dawntrend.com/brand/luma) | 73 |
| 3 | [ElevenLabs](https://dawntrend.com/brand/elevenlabs) | 68 |
| 4 | [Suno](https://dawntrend.com/brand/suno) | 68 |
| 5 | [Pika](https://dawntrend.com/brand/pika) | 68 |
| 6 | [Lyria](https://dawntrend.com/brand/lyria) | 66 |
| 7 | [Imagen](https://dawntrend.com/brand/imagen) | 64 |
| 8 | [FLUX](https://dawntrend.com/brand/flux) | 63 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.