# MBX: Dawn score and attention ranking

MBX scores 32 out of 100 on the Dawn Index, built from 4 signals. It ranks #31 of 40 in Apparel and Cosmetics (YC), #43 of 64 in YC Winter 2014, #464 of 614 in Consumer (YC), #3095 of 4224 in Y Combinator.

## What drives the MBX Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 41 |
| Search momentum | 20% | 50 |
| Site scale | 15% | 0 |
| Site momentum | 10% | 0 |

## How does MBX compare in Apparel and Cosmetics (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Glio](https://dawntrend.com/brand/glio) | 58 |
| 2 | [Lynks](https://dawntrend.com/brand/lynks) | 57 |
| 3 | [PerShop](https://dawntrend.com/brand/pershop) | 55 |
| 4 | [FREY](https://dawntrend.com/brand/frey) | 55 |
| 5 | [Dressd](https://dawntrend.com/brand/dressd) | 52 |
| 6 | [And Comfort](https://dawntrend.com/brand/and-comfort) | 52 |
| 7 | [Restocks](https://dawntrend.com/brand/restocks) | 51 |
| 8 | [Scentbird](https://dawntrend.com/brand/scentbird) | 50 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.