# MercadoLibre: Dawn score and attention ranking

MercadoLibre scores 56 out of 100 on the Dawn Index, built from 4 signals. It ranks #7 of 10 in Consumer Discretionary (Nasdaq-100), #33 of 91 in Nasdaq-100.

## What drives the MercadoLibre Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 91 |
| Search momentum | 20% | 41 |
| Site scale | 15% | 70 |
| Site momentum | 10% | 0 |

## How does MercadoLibre compare in Consumer Discretionary (Nasdaq-100)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Airbnb](https://dawntrend.com/brand/airbnb) | 76 |
| 2 | [DoorDash](https://dawntrend.com/brand/doordash) | 73 |
| 3 | [Amazon](https://dawntrend.com/brand/amazon) | 61 |
| 4 | [PDD Holdings](https://dawntrend.com/brand/pdd-holdings) | 60 |
| 5 | [O'Reilly Automotive](https://dawntrend.com/brand/o-reilly-automotive) | 59 |
| 6 | [Starbucks](https://dawntrend.com/brand/starbucks) | 57 |
| 7 | [MercadoLibre](https://dawntrend.com/brand/mercadolibre) | 56 |
| 8 | [Tesla, Inc.](https://dawntrend.com/brand/tesla-inc) | 49 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.