# MicroStrategy: Dawn score and attention ranking

MicroStrategy scores 52 out of 100 on the Dawn Index, built from 4 signals. It ranks #25 of 36 in Information Technology (Nasdaq-100), #49 of 91 in Nasdaq-100.

## What drives the MicroStrategy Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 54 |
| Search momentum | 20% | 60 |
| Site scale | 15% | 48 |
| Site momentum | 10% | 43 |

## How does MicroStrategy compare in Information Technology (Nasdaq-100)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Qualcomm](https://dawntrend.com/brand/qualcomm) | 67 |
| 2 | [Micron Technology](https://dawntrend.com/brand/micron-technology) | 67 |
| 3 | [Sandisk](https://dawntrend.com/brand/sandisk) | 65 |
| 4 | [Lumentum](https://dawntrend.com/brand/lumentum) | 65 |
| 5 | [Shopify](https://dawntrend.com/brand/shopify) | 64 |
| 6 | [Palo Alto Networks](https://dawntrend.com/brand/palo-alto-networks) | 62 |
| 7 | [Marvell Technology](https://dawntrend.com/brand/marvell-technology) | 62 |
| 8 | [Microsoft](https://dawntrend.com/brand/microsoft) | 61 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.