# MSCI: Dawn score and attention ranking

MSCI scores 62 out of 100 on the Dawn Index, built from 4 signals. It ranks #2 of 8 in Financial Exchanges & Data (S&P 500), #3 of 67 in Financials (S&P 500), #34 of 455 in S&P 500.

## What drives the MSCI Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 57 |
| Search momentum | 20% | 94 |
| Site scale | 15% | 53 |
| Site momentum | 10% | 41 |

## How does MSCI compare in Financial Exchanges & Data (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Nasdaq, Inc.](https://dawntrend.com/brand/nasdaq-inc) | 64 |
| 2 | [MSCI](https://dawntrend.com/brand/msci) | 62 |
| 3 | [Coinbase](https://dawntrend.com/brand/coinbase) | 57 |
| 4 | [Moody's Corporation](https://dawntrend.com/brand/moody-s-corporation) | 55 |
| 5 | [CME Group](https://dawntrend.com/brand/cme-group) | 54 |
| 6 | [S&P Global](https://dawntrend.com/brand/s-p-global) | 53 |
| 7 | [FactSet](https://dawntrend.com/brand/factset) | 50 |
| 8 | [Intercontinental Exchange](https://dawntrend.com/brand/intercontinental-exchange) | 48 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.