NALA: Dawn score and attention ranking
NALA scores 56 out of 100 on the Dawn Index, built from 5 signals. It ranks #11 of 52 in Banking and Exchange (YC), #17 of 132 in YC Winter 2019, #60 of 453 in Fintech (YC), #470 of 4224 in Y Combinator.
What drives the NALA Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 57 |
| Search momentum | 20% | 40 |
| Site scale | 15% | 30 |
| Site momentum | 10% | 53 |
| Loyalty | 20% | 93 |
How does NALA compare in Banking and Exchange (YC)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Alpaca | 72 |
| 2 | Emburse | 63 |
| 3 | Brex | 62 |
| 4 | STARK BANK | 62 |
| 5 | Cheddar | 60 |
| 6 | Direct Match | 59 |
| 7 | Ajaib | 58 |
| 8 | Coinbase | 57 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.