# Palo Alto Networks: Dawn score and attention ranking

Palo Alto Networks scores 62 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 6 in Systems Software (S&P 500), #1 of 4 in Systems Software (Nasdaq-100), #9 of 64 in Information Technology (S&P 500), #6 of 36 in Information Technology (Nasdaq-100).

## What drives the Palo Alto Networks Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 51 |
| Search momentum | 20% | 69 |
| Site scale | 15% | 81 |
| Site momentum | 10% | 59 |

## How does Palo Alto Networks compare in Systems Software (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Palo Alto Networks](https://dawntrend.com/brand/palo-alto-networks) | 62 |
| 2 | [Microsoft](https://dawntrend.com/brand/microsoft) | 61 |
| 3 | [ServiceNow](https://dawntrend.com/brand/servicenow) | 59 |
| 4 | [Fortinet](https://dawntrend.com/brand/fortinet) | 56 |
| 5 | [CrowdStrike](https://dawntrend.com/brand/crowdstrike) | 55 |
| 6 | [Gen Digital](https://dawntrend.com/brand/gen-digital) | 46 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.