# PepsiCo: Dawn score and attention ranking

PepsiCo scores 50 out of 100 on the Dawn Index, built from 4 signals. It ranks #2 of 4 in Soft Drinks & Non-alcoholic Beverages (S&P 500), #2 of 2 in Soft Drinks & Non-alcoholic Beverages (Fortune 100), #1 of 3 in Soft Drinks & Non-alcoholic Beverages (Nasdaq-100), #13 of 31 in Consumer Staples (S&P 500).

## What drives the PepsiCo Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 61 |
| Search momentum | 20% | 35 |
| Site scale | 15% | 56 |
| Site momentum | 10% | 49 |

## How does PepsiCo compare in Soft Drinks & Non-alcoholic Beverages (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [The Coca-Cola Company](https://dawntrend.com/brand/the-coca-cola-company) | 69 |
| 2 | [PepsiCo](https://dawntrend.com/brand/pepsico) | 50 |
| 3 | [Monster Beverage](https://dawntrend.com/brand/monster-beverage) | 39 |
| 4 | [Keurig Dr Pepper](https://dawntrend.com/brand/keurig-dr-pepper) | 37 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.