# Perplexity: Dawn score and attention ranking

Perplexity scores 48 out of 100 on the Dawn Index, built from 5 signals. It ranks #6 of 7 in AI search & browsers, #92 of 115 in AI.

## What drives the Perplexity Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 77 |
| Search momentum | 20% | 27 |
| Purchase intent | 15% | 2 |
| Site scale | 15% | 77 |
| Site momentum | 10% | 50 |

## Which products does Perplexity make?

| Product | Dawn score | Searches / month | 12-month growth |
| --- | --- | --- | --- |
| [Comet](https://dawntrend.com/brand/comet) | 46 | 74K | -85% |

## How does Perplexity compare in AI search & browsers?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [NotebookLM](https://dawntrend.com/brand/notebooklm) | 83 |
| 2 | [Grokipedia](https://dawntrend.com/brand/grokipedia) | 72 |
| 3 | [Phind](https://dawntrend.com/brand/phind) | 58 |
| 4 | [ChatGPT Atlas](https://dawntrend.com/brand/chatgpt-atlas) | 55 |
| 5 | [You.com](https://dawntrend.com/brand/you-com) | 51 |
| 6 | [Perplexity](https://dawntrend.com/brand/perplexity) | 48 |
| 7 | [Comet](https://dawntrend.com/brand/comet) | 46 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.