POP MART: Dawn score and attention ranking
POP MART scores 56 out of 100 on the Dawn Index, built from 5 signals.
What drives the POP MART Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 86 |
| Search momentum | 20% | 0 |
| Purchase intent | 15% | 100 |
| Site scale | 15% | 50 |
| Site momentum | 10% | 53 |
Which products does POP MART make?
| Product | Dawn score | Searches / month | 12-month growth |
|---|---|---|---|
| LABUBU | 56 | 11.1M | -92% |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.