# Salesforce: Dawn score and attention ranking

Salesforce scores 65 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 10 in Application Software (S&P 500), #3 of 64 in Information Technology (S&P 500), #17 of 455 in S&P 500.

## What drives the Salesforce Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 73 |
| Search momentum | 20% | 55 |
| Site scale | 15% | 83 |
| Site momentum | 10% | 63 |

## How does Salesforce compare in Application Software (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Salesforce](https://dawntrend.com/brand/salesforce) | 65 |
| 2 | [Autodesk](https://dawntrend.com/brand/autodesk) | 57 |
| 3 | [PTC Inc.](https://dawntrend.com/brand/ptc-inc) | 56 |
| 4 | [Datadog](https://dawntrend.com/brand/datadog) | 55 |
| 5 | [Trimble Inc.](https://dawntrend.com/brand/trimble-inc) | 55 |
| 6 | [Synopsys](https://dawntrend.com/brand/synopsys) | 52 |
| 7 | [Cadence Design Systems](https://dawntrend.com/brand/cadence-design-systems) | 48 |
| 8 | [Tyler Technologies](https://dawntrend.com/brand/tyler-technologies) | 48 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.