SimpleCitizen: Dawn score and attention ranking
SimpleCitizen scores 41 out of 100 on the Dawn Index, built from 5 signals. It ranks #42 of 93 in Home and Personal (YC), #35 of 80 in YC Summer 2016, #313 of 614 in Consumer (YC), #2007 of 4224 in Y Combinator.
What drives the SimpleCitizen Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 29 |
| Search momentum | 20% | 30 |
| Site scale | 15% | 30 |
| Site momentum | 10% | 0 |
| Loyalty | 20% | 89 |
How does SimpleCitizen compare in Home and Personal (YC)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Backpack | 74 |
| 2 | Joy | 67 |
| 3 | Storyworth | 63 |
| 4 | Upfront | 61 |
| 5 | VanGo | 60 |
| 6 | Dex | 60 |
| 7 | Roofr | 59 |
| 8 | Lawn Love | 58 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.