SmartAsset: Dawn score and attention ranking
SmartAsset scores 38 out of 100 on the Dawn Index, built from 5 signals. It ranks #31 of 54 in Consumer Finance (YC), #38 of 65 in YC Summer 2012, #264 of 453 in Fintech (YC), #2372 of 4224 in Y Combinator.
What drives the SmartAsset Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 36 |
| Search momentum | 20% | 26 |
| Site scale | 15% | 62 |
| Site momentum | 10% | 36 |
| Loyalty | 20% | 32 |
How does SmartAsset compare in Consumer Finance (YC)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Axiom | 66 |
| 2 | Hapi | 63 |
| 3 | Two Dots | 63 |
| 4 | GoCardless | 62 |
| 5 | Altro | 62 |
| 6 | Tilt | 61 |
| 7 | Gotrade | 58 |
| 8 | Bits | 57 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.