# Southwest Airlines: Dawn score and attention ranking

Southwest Airlines scores 61 out of 100 on the Dawn Index, built from 4 signals. It ranks #2 of 3 in Passenger Airlines (S&P 500), #4 of 77 in Industrials (S&P 500), #44 of 455 in S&P 500.

## What drives the Southwest Airlines Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 78 |
| Search momentum | 20% | 55 |
| Site scale | 15% | 64 |
| Site momentum | 10% | 52 |

## How does Southwest Airlines compare in Industrials (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Uber](https://dawntrend.com/brand/uber) | 65 |
| 2 | [Honeywell Aerospace](https://dawntrend.com/brand/honeywell-aerospace) | 65 |
| 3 | [United Airlines Holdings](https://dawntrend.com/brand/united-airlines-holdings) | 61 |
| 4 | [Southwest Airlines](https://dawntrend.com/brand/southwest-airlines) | 61 |
| 5 | [Automatic Data Processing](https://dawntrend.com/brand/automatic-data-processing) | 60 |
| 6 | [Boeing](https://dawntrend.com/brand/boeing) | 59 |
| 7 | [W. W. Grainger](https://dawntrend.com/brand/w-w-grainger) | 59 |
| 8 | [Bloom Energy](https://dawntrend.com/brand/bloom-energy) | 59 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.