# Synchrony Financial: Dawn score and attention ranking

Synchrony Financial scores 42 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 3 in Consumer Finance (S&P 500), #52 of 67 in Financials (S&P 500), #378 of 455 in S&P 500.

## What drives the Synchrony Financial Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 38 |
| Search momentum | 20% | 34 |
| Site scale | 15% | 44 |
| Site momentum | 10% | 51 |

## How does Synchrony Financial compare in Financials (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Nasdaq, Inc.](https://dawntrend.com/brand/nasdaq-inc) | 64 |
| 2 | [PayPal](https://dawntrend.com/brand/paypal) | 62 |
| 3 | [MSCI](https://dawntrend.com/brand/msci) | 62 |
| 4 | [Capital One](https://dawntrend.com/brand/capital-one) | 61 |
| 5 | [American Express](https://dawntrend.com/brand/american-express) | 61 |
| 6 | [Huntington Bancshares](https://dawntrend.com/brand/huntington-bancshares) | 61 |
| 7 | [Bank of America](https://dawntrend.com/brand/bank-of-america) | 60 |
| 8 | [JPMorgan Chase](https://dawntrend.com/brand/jpmorgan-chase) | 60 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.