# The Walt Disney Company: Dawn score and attention ranking

The Walt Disney Company scores 55 out of 100 on the Dawn Index, built from 4 signals. It ranks #2 of 5 in Movies & Entertainment (S&P 500), #1 of 1 in Movies & Entertainment (Fortune 100), #7 of 17 in Communication Services (S&P 500), #3 of 7 in Communication Services (Fortune 100).

## What drives the The Walt Disney Company Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 64 |
| Search momentum | 20% | 55 |
| Site scale | 15% | 53 |
| Site momentum | 10% | 49 |

## How does The Walt Disney Company compare in Movies & Entertainment (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Netflix](https://dawntrend.com/brand/netflix) | 66 |
| 2 | [The Walt Disney Company](https://dawntrend.com/brand/the-walt-disney-company) | 55 |
| 3 | [TKO Group Holdings](https://dawntrend.com/brand/tko-group-holdings) | 50 |
| 4 | [Paramount Skydance Corporation](https://dawntrend.com/brand/paramount-skydance-corporation) | 50 |
| 5 | [Live Nation Entertainment](https://dawntrend.com/brand/live-nation-entertainment) | 42 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.