# U.S. Bancorp: Dawn score and attention ranking

U.S. Bancorp scores 40 out of 100 on the Dawn Index, built from 4 signals. It ranks #6 of 7 in Diversified Banks (S&P 500), #56 of 67 in Financials (S&P 500), #404 of 455 in S&P 500.

## What drives the U.S. Bancorp Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 36 |
| Search momentum | 20% | 16 |
| Site scale | 15% | 61 |
| Site momentum | 10% | 51 |

## How does U.S. Bancorp compare in Diversified Banks (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Bank of America](https://dawntrend.com/brand/bank-of-america) | 60 |
| 2 | [JPMorgan Chase](https://dawntrend.com/brand/jpmorgan-chase) | 60 |
| 3 | [Wells Fargo](https://dawntrend.com/brand/wells-fargo) | 59 |
| 4 | [Citigroup](https://dawntrend.com/brand/citigroup) | 51 |
| 5 | [Truist Financial](https://dawntrend.com/brand/truist-financial) | 40 |
| 6 | [U.S. Bancorp](https://dawntrend.com/brand/u-s-bancorp) | 40 |
| 7 | [PNC Financial Services](https://dawntrend.com/brand/pnc-financial-services) | 36 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.