# United Parcel Service: Dawn score and attention ranking

United Parcel Service scores 43 out of 100 on the Dawn Index, built from 4 signals. It ranks #4 of 4 in Air Freight & Logistics (S&P 500), #2 of 2 in Air Freight & Logistics (Fortune 100), #66 of 77 in Industrials (S&P 500), #8 of 8 in Industrials (Fortune 100).

## What drives the United Parcel Service Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 45 |
| Search momentum | 20% | 6 |
| Site scale | 15% | 77 |
| Site momentum | 10% | 49 |

## How does United Parcel Service compare in Air Freight & Logistics (S&P 500)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [FedEx](https://dawntrend.com/brand/fedex) | 58 |
| 2 | [C.H. Robinson](https://dawntrend.com/brand/c-h-robinson) | 50 |
| 3 | [Expeditors International](https://dawntrend.com/brand/expeditors-international) | 49 |
| 4 | [United Parcel Service](https://dawntrend.com/brand/united-parcel-service) | 43 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.