# USAA: Dawn score and attention ranking

USAA scores 58 out of 100 on the Dawn Index, built from 4 signals. It ranks #22 of 91 in Fortune 100.

## What drives the USAA Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 70 |
| Search momentum | 20% | 50 |
| Site scale | 15% | 62 |
| Site momentum | 10% | 57 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.