# Vinco: Dawn score and attention ranking

Vinco scores 36 out of 100 on the Dawn Index, built from 3 signals. It ranks #44 of 59 in Human Resources (YC), #173 of 293 in YC Summer 2021, #1358 of 2075 in B2B (YC), #2611 of 4224 in Y Combinator.

## What drives the Vinco Dawn score?

| Signal | Weight | Score (0 to 100) |
| --- | --- | --- |
| Search scale | 20% | 38 |
| Search momentum | 20% | 45 |
| Site scale | 15% | 4 |

## How does Vinco compare in Human Resources (YC)?

| Rank | Brand | Dawn score |
| --- | --- | --- |
| 1 | [Humand](https://dawntrend.com/brand/humand) | 74 |
| 2 | [Gusto](https://dawntrend.com/brand/gusto) | 68 |
| 3 | [Rippling](https://dawntrend.com/brand/rippling) | 67 |
| 4 | [Checkr](https://dawntrend.com/brand/checkr) | 67 |
| 5 | [Disclo](https://dawntrend.com/brand/disclo) | 65 |
| 6 | [BrioHR](https://dawntrend.com/brand/briohr) | 61 |
| 7 | [Humi](https://dawntrend.com/brand/humi) | 60 |
| 8 | [Sira](https://dawntrend.com/brand/sira) | 60 |

## Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.